Kartikey Portfolio

Organized 30+ marketing events and webinars across the US and Canada, managing end-to-end execution including event strategy, logistics, vendor coordination, sponsorship, stakeholder communication, registration/attendance tracking, promotional campaigns, and post-event lead follow-up.
Managed pre- and post-event email lists, processing registrant and attendee data from webinars and events and updating Microsoft Dynamics 365 CRM to maintain accurate lead information and marketing pipeline data.
Drafted and created email templates and targeted contact lists to promote webinars, events, and related marketing campaigns; identified target audiences for case studies, events, and webinars based on industry, audience characteristics, and campaign objectives.
Supported an average USD 80K sales pipeline target per event and coordinated campaigns generating 2,000+ registrations; maintained event/webinar campaign calendars coordinating timelines, promotional activities, and email communications to ensure timely execution.
Created multi-format collateral and copy for virtual/in-person events, including booth content, promotional postcards, QR-code signage, social media, internal communications, email outreach, follow-up sequences, and case studies; maintained and refreshed the marketing content database in SharePoint.
Engineered 5 quarterly marketing reports covering 12 industry lines using Dynamics 365 CRM reports and Power BI dashboards to track MQLs, SQLs, marketing pipeline, nurturing workflows, and engagement trends. Validated with VLOOKUP and Excel formulas and translated data into executive-ready PowerPoint presentations.
Managed 50+ cross-functional marketing projects via Workfront, coordinating workflows, timelines, dependencies, and approvals across sales, design, analytics, and web teams. Tracked event, sponsorship, and on-site dinner expenses with the Accounts Payable team.
Leveraged Power Automate and AI tools to streamline recurring operational and communication workflows. Conducted keyword research and SEO analysis using BrightEdge to identify search trends and support content optimization.

Created and managed content for global marketing campaigns, developing social media content, digital signage through HubSpot and Yodeck, weekly Slack updates, executive emails, and Director biographies.
Developed user personas and identified PR and social media opportunities by analyzing audience behavior, market trends, SEM, and competitor performance using HubSpot, SimilarWeb, Tableau, SEMrush, Google Analytics, and Excel.
Delivered quarterly social media and internal communications reports by analyzing campaign and engagement metrics, developing dashboards and performance trackers. Managed cross-functional projects using Monday.com to ensure on-schedule delivery.

Managed end-to-end product development and execution, coordinating with vendors and manufacturers, leading sample collection, maintaining project timelines, and ensuring on-time delivery.
Led social media marketing campaigns, developing content calendars and implementing audience-focused strategies that delivered a 160% increase in post interactions, 32,000+ impressions, 7,000+ monthly reach, and 20% follower growth within two months; analyzed metrics to optimize campaign performance.
Led influencer marketing initiatives, identifying and managing partnerships with 10+ key influencers and coordinating campaign execution that generated 252K+ impressions, strengthening brand visibility and audience reach.

Self-Released Project · Personal Branding & Content Engine

Marketing Learning Hub

Created 20+ LinkedIn thought leadership posts on marketing careers, MBA insights, and digital marketing, generating 850K+ impressions within a 120-day period through organic content.
Achieved 7,900+ engagements, including 4,200+ reactions, 400 comments, 1000 link clicks, and 2,800+ saves, demonstrating strong audience engagement.
Authored SEO-optimized blog articles, applying keyword research and content optimization techniques. Built content strategies that reached 95% out-of-network audiences.
Designed and built custom blog pages and a homepage using HTML on Blogger.com, driving 11,500+ organic views within one month.
Conducted keyword research and topic ideation using Google Keyword Planner and implemented on-page SEO optimization to author high-ranking articles on marketing, career growth, AI, and MBA domains.
Monitored traffic and user behaviour via Google Analytics (GA4) and executed content conversion strategies, capturing 100+ qualified leads.

Instruments & Tooling

Full Competency Matrix

Tools and Platforms

Core Skills

Power Skills

Master Track - Education & Honors

Academic Foundation

Integrated BBA-MBA · Marketing & Business Analytics

Lovely Professional University, Punjab | 2021 – 2025

88.50%

Dean's Top 10 List · 50% Scholarship Holder

XII with Science

All Saints Convent School, Tehri-Garhwal, Uttarakhand | 2019 – 2020

72.50%

Secondary School Board Certification